Broad Marketing Process
People may be tempted to think that selling and marketing is one and the same thing. This is not actually true simply because marketing is seen as a very broad process that cannot be compared with the sales process.
The marketing process actually entails many stages which constitute the whole process of marketing which is perceived as complicated by many people. The marketing process can entail the discovering of what exactly the customer wants. This may be costly since you are supposed to gather the right information from the market concerning the likes and dislikes of the customers.
This is simply the market research which requires money and time. Once you have known the kind of products the customer needs and produce it, the other challenge that involves marketing process is actually pricing the commodity. You are supposed to fix a price to your product that will be accepted by customers and also be competitive in the market.
A Salesperson Using the Sales Concept
The salesperson is the person who is supposed to conduct sales on behalf of the Business Company or organization. We consider the situation where the salesperson uses the sales concept in promoting a product instead of the market concept.
Sales concept entails pure persuasion of the customer in order to accept to purchase the product and nothing else. The product is ready to be bought by the customer and the essence here is to look for that potential customer who is willing to purchase the product after he or she has been fully described about the nature of the product.
The salesperson here must be very good in communication so that he tries to persuade the customer to accept the product with all the means.
It is more advanced with the market concept simply because the salesperson is supposed to be somehow more skilled than in sales concept. In the market concept, there is more listening between the salesperson and the customer.
The two-way communication is supposed to be very effective and thorough whereby the salesperson is supposed to explain fully about the product that is to be introduced to the market and try to internalize the attitude of the customer about that product.
The information that the salesperson is going to capture from the customer is actually what he is going to take back to the marketing management so that they access the responses from different potential customers and hence be able to judge the target market for their products.
After a keen talk between the customer and the salesperson, the product offerings can be improved since the aim of the salesperson in marketing is actually to listen to what customers say about the product.
Conclusion about Sales Concept and the Market Concept
In the sales concept, it is pure customer persuasion in order to accept the product while in the marketing concept; there is a lot of research involved in and also promotional activities to discover the products that are needed in order to make potential customers aware of them.